AI Workshop Series: Smarter Research and Better Decisions with Perplexity

Join us and Betty Clark with CPMedia for this informative workshop that introduces Perplexity, an AI tool designed for research, fact-checking, and source-based answers. Participants will learn when to use ChatGPT for ideas and drafts—and when to use Perplexity to verify information, research competitors, or explore market trends. You’ll leave knowing how to use AI responsibly to support smarter, more confident business decisions.

What you'll learn

• Why not all AI answers should be trusted
• What Perplexity does differently
• When to use:
  • ChatGPT → ideas & drafts
  • Perplexity → facts & sources
• Business research use cases:
  • Market trends
  • Competitor insights
  • Industry data
  • Sales prep

Betty Clark
Founder, AI Marketing Impact

Betty Clark is a seasoned marketing strategist, media expert, and AI consultant with more than three decades of experience helping small and mid-sized businesses grow. She is the founder of AI Marketing Impact (AIM), a division of CPMedia & Marketing, a Central Ohio-based agency celebrating over 33 years in business.

Throughout her career, Betty has helped businesses navigate major shifts in marketing—from traditional media to digital, and now to artificial intelligence. Today, her work focuses on helping small business owners understand how to use AI tools like ChatGPT, Claude, Perplexity, and Microsoft Copilot in practical, safe, and profitable ways—without losing authenticity or control.

Betty is known for her ability to translate complex topics into clear, real-world guidance. She combines strategic marketing expertise with hands-on AI training to help business owners and their teams feel confident using new technology. As a frequent speaker, consultant, and educator, Betty is passionate about empowering small businesses to adapt, compete, and thrive in a rapidly changing landscape.

 

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