AI Workshop Series: AI Automation Basics — Social Media, Scheduling, and Video (Safely)

Join Betty Clark with CPMedia and Jason Comstock with Clarity Technology Solutions as they teach how to move beyond using AI occasionally and start saving serious time. 

This final workshop introduces safe, practical ways to automate parts of your marketing—especially social media—without losing authenticity or control. You’ll learn how to plan content with AI, connect tools for scheduling, and understand the risks and red flags of AI-generated video and automation.

Participants will leave with a clear understanding of where automation helps—and where human oversight still matters most.

What you'll learn:

• Using ChatGPT for:
  • Social content planning
  • Caption writing
• Using Copilot for:
  • Scheduling support
  • Content repurposing
• AI video basics:
  • What’s safe
  • What’s risky
  • Automation red flags
  • Human review checkpoints

Betty Clark
Founder, AI Marketing Impact

Betty Clark is a seasoned marketing strategist, media expert, and AI consultant with more than three decades of experience helping small and mid-sized businesses grow. She is the founder of AI Marketing Impact (AIM), a division of CPMedia & Marketing, a Central Ohio-based agency celebrating over 33 years in business.

Throughout her career, Betty has helped businesses navigate major shifts in marketing—from traditional media to digital, and now to artificial intelligence. Today, her work focuses on helping small business owners understand how to use AI tools like ChatGPT, Claude, Perplexity, and Microsoft Copilot in practical, safe, and profitable ways—without losing authenticity or control.

Betty is known for her ability to translate complex topics into clear, real-world guidance. She combines strategic marketing expertise with hands-on AI training to help business owners and their teams feel confident using new technology. As a frequent speaker, consultant, and educator, Betty is passionate about empowering small businesses to adapt, compete, and thrive in a rapidly changing landscape.
 

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