Dublin Chamber's Marketing Workshop: Digital Marketing Fundamentals

Course Description:

If your business lacks a strong and strategic online presence, you are likely missing opportunities to attract, convert, and retain high-value customers.

In this presentation, Sean White, Founder & CEO of Whiteboard Marketing, shares essential digital marketing fundamentals every business must adopt to thrive in the evolving digital landscape. From modernizing the customer journey to building a high-converting web presence, attendees will leave with a clear understanding of how to meet – and exceed – today’s customer expectations.

Course Objectives:

• Identify and implement key digital marketing strategies to modernize the customer experience, drive conversions, and build loyalty.

• Learn actionable tactics to attract and convert digital-savvy consumers across channels.
   

Understand the importance of continuously evolving your marketing efforts as platforms like Google change and consumer behavior becomes more sophisticated.
 

Schedule Breakdown:

• 9 am to 9:15 am - Check in, coffee, and networking
• 9:15 am to 11 am - Marketing Strategy Workshop. This is a working session so bring your laptops!
• 11 am to 11:30 am - Q & A

Speaker Bio:

Sean White is the President and CEO of Whiteboard Marketing and WMx Digital, a full-service marketing agency he founded in 2005 as an off-site marketing department for small businesses. Since then, the company has evolved into a strategic marketing partner for businesses nationwide, delivering tailored, all-inclusive marketing solutions.

Under Sean’s leadership, Whiteboard Marketing helps businesses launch their brand, fill their schedules, and grow their customer base through an integrated suite of services including reputation management, social media strategy, website development, SEO, graphic design, paid media and more. Sean and his team operate as an extension of their clients’ companies, focused on long-term growth through measurable marketing strategies.

Sean is an experienced and engaging speaker, having delivered webinars and workshops for various business and professional audiences including state associations, leadership institutes, study clubs, and business summits.

The cost to attend is just $24 for members and includes coffee and workshop!