Dublin Chamber's Marketing Workshop: Marketing Strategy
Where does your Marketing Strategy fall short?
Creating an effective marketing strategy doesn’t have to be complicated – but it does need to be targeted. At its most fundamental level, a marketing strategy outlines how your business will communicate your value proposition to your target audience. But too often, target audiences are described merely as a set of demographic data. In this workshop, we’ll discuss why moving beyond the numbers is critical for a successful marketing strategy.
- 9 a.m. to 9:15 a.m. - Check in, coffee, and networking.
- 9:15 a.m. to 11 a.m. - Marketing Strategy Workshop. This is a working session so bring your laptops!
- 11 a.m. to 11:30 a.m. - Q & A
ABOUT THE SPEAKER:
Heather Hotaling
Heather has spent her entire career deep in the ad agency world of client services, marketing and brand strategy. Now as an independent consultant, she is able to offer her clients a bespoke approach — leveraging experience gained from supporting clients like Nationwide Insurance, OhioHealth, Cardinal Health, Wendy’s, Bed Bath & Beyond, JobsOhio, Travel Nevada and The Columbus Regional Airport Authority.
No refunds. By attending a Chamber event you are granting permission to the Dublin Chamber of Commerce, the Dublin Chamber Civic Foundation and anyone authorized by the Chamber to have unlimited right, without charge, to use your likeness in photos, videos, recordings and in all media now known or hereafter created to be used and distributed in perpetuity for promotional and publicity purposes. By attending an event you agree to release the Dublin Chamber of Commerce and Dublin Chamber Civic Foundation, their staff, board of directors, members and their partners from any liability.
Date and Time
Thursday Sep 12, 2024
9:00 AM - 11:30 AM EDT
Location
Dublin Chamber
129 S. High St., Dublin
Fees/Admission
$19 for coffee and workshop!
