Dublin Chamber's Marketing Workshop: Social Media & Content Plan

Develop an All-inclusive Social Media Strategy

Social media marketing is a powerful tool for boosting brand awareness, recognition, and sales while enhancing customer relationships when used effectively. A well-crafted social media content plan can help you gain more followers and expand your reach. 

In this session, business owners will learn how to develop a holistic social media strategy that integrates a well-defined customer journey and purposeful content. You will explore the pros and cons of using photos versus videos, including when and how to use each type of content for maximum engagement. Additionally, you'll discover effective content planning techniques and receive a template content calendar to organize your social media strategy for Q4 or 2025.
What to bring:
- A laptop 
- 2025 business goals and content goals
- A charged phone
 

•  9 a.m. to 9:15 a.m. - Check in, coffee, and networking.
• 9:15 a.m. to 11 a.m. - Social Media & Content Plan Workshop. This is a working session so bring your laptops!
• 11 a.m. to 11:30 a.m. - Q & A

Eryn Gilson is the driving force behind EGC Marketing, where she crafts effective marketing strategies with over ten years of experience in the digital marketing world. She's also the creative behind 614 Mom and host of the podcast, Behind the Business.

Eryn knows the ins and outs of digital marketing, from organic social media and content planning to SEO, email marketing, and paid social. She’s great at spotting when to jump on new trends and when to play it cool, always keeping her clients ahead.

As a mom of four, Eryn’s passion for small businesses runs deep. Inspired by her grandparents' entrepreneurial spirit, she loves supporting local businesses and seeing the positive impact they have on their communities. Eryn’s personalized approach and genuine enthusiasm make her a true advocate for small business success.